It's been over a year since I updated this blog. Truth is, Swaggle just putters along, serving the many mostly without a complaint.
You may have noticed that there doesn't seem to be a business model behind Swaggle. There are no ads anywhere, either on the web site or in the messages. There is no subscriptions being paid. So, how do we make any money?
We don't. And no, this isn't one of those "we lose money on every customer, but make it up in volume" or "we'll figure it out later" Internet bubble services. We're just not that interested in making money. (From Swaggle, that is. If you organize conferences or events, talk to us about
Pathable).
At Swaggle, we're big believers in the
gift economy. If everyone gives things away, you don't have to worry about keeping accounts balanced or making sure everything is fair. This isn't barter, where we agree to give something in return for something else. It's a gift. Things come around, we're not worried.
We created Swaggle because we wanted to use it and we wanted to provide it to our friends. If more people can benefit, mores the better.
If you get some benefit from it and feel you need to pay for it, we encourage you to go out of your way to do something nice for someone else, expecting nothing in return. If enough people do that, we'll consider Swaggle profitable, indeed.
